News & Blog

Get the Wholebowl Story

 Wholey Bowly – it has been a busy time here at EARL Canteen. Our new product, the GSV Wholebowl launched this week and has been received SO well!

It’s time to be a little proud of what we’ve created and reflect on the journey that was…

The Wholebowl idea was born last year (if you want the full background on its conception, read this), so it’s been a long time coming. From the initial idea, there was a lot to be done; from design and branding, including a total redesign of our menu screens, to an overhaul of our operational systems and kitchen equipment, to the very important training of our teams.

One of the pre-launch highlights was our staff information evening, held last week. Over 3 sessions, 60+ staff came along to get the Wholebowl low-down. Our Head Food Nerd, Jackie explained the evolution of EARL’s menu and offered some insight into the nutritional and dietary benefits. We prepared all 5 Wholebowls so staff were able to get a feel for the structure and presentation and then, because you don’t just eat with your eyes, it was time for them to wrap their laughing gear around our tiny sample pots – so cute!

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With the staff enthusiastically on board and the operational necessities locked in, launch day was upon us!

The first Wholebowl ordered in each store was EARL’s shout .  Credit to our Collins Place customer, Jacq who was ready and waiting in the store at 10:45am to claim hers! From there, all stores had a super positive response with many selling out.

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With day two now also under our belts, we’re feeling more than a bit chuffed with what we have achieved.  It seems that you’re well and truly ready to embrace the Wholebowl concept, Melbourne. Customers have told us how much they’re loving the way the Wholebowl ‘heros’ our amazing ingredients that were previously hiding behind the bread.  Not to mention the amazing nutritional benefits…

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Are you hungry yet?  Our Wholebowls are available at each CBD store from 11am daily.  Emporium & QV are open weekends too so a Wholebowl fix isn’t too far away!