KEEPING IT REAL SINCE 2010
FROM THE HUMBLE SANDWICH
Wholesome, driven by real, EARL is a fast-casual born in 2010 from a not-so-humble sandwich.
Dependable, healthful quality across corporate Melbourne
& national airport spaces, where convenience is king.
Specialty coffee
Ready to eat, daily sandwiches, salads & snacks
Made to order breakfast & lunch wholebowls
Baked in store sweets
Coffee & food all-day
Founded in 2010 by Jackie Middleton and Simon O’Regan
in Melbourne, Australia.
Growing from their viral first EARL location at 500 Bourke St. to becoming a nationally recognised cafe brand.
EARL was followed in 2021 by Dame Melbourne and
in 2025 by Golden Coffee Bar.
Creating Peer Group Hospitality with twelve Australian hospitality locations, each defined by quality, consistency, and hospitality authenticity.
Founded on creativity and operational discipline, Jackie and Simon create memorable hospitality experiences.