earl LOYALTY

From monthly offers, EARL cash & BEATING STORE QUEUE, our app is here to make your experience BUYING YOUR EARL FAVORITE IN-STORE real easy.

Person holding smartphone with a rewards app open, displaying a welcome message and bonus points, outdoors in a park with trees and a path.

Every dollar spent at EARL earns you EARL Cash; use in-store or through EARL app

Earn Points

enjoy discounts

Enjoy 10% Extra Coffee Discount & EARL Cash!

exclusive offers

SAVE TIME

Enjoy monthly perks, combo's or exclusive deals only available in EARL app

Beat the morning rush & lunch time queue, pre-orders at our Melbourne CBD stores

Black and white icon of a percentage symbol inside a floral-shaped badge.
Black dollar sign inside a light-colored circle.
Illustration of a clock with motion lines indicating speed or quickness.
A white crown symbol with three circular points on a black background.
Icon of a wrapped gift box with a bow on top

extra bonuses

Earn $5 cash bonus on sign up, in addition to your existing balance that is transferred automatically

✺ FaqS ✺

  • Being part of the Loyalty family allows you to earn points for every dollar spent at EARL & be rewarded with EARL Cash to spend in-store or on the EARL App. 

  • We make sure you receive the royal treatment with ongoing monthly offers that are sure to put a jewel in your crown.

    We’ll also keep you in the loop with exciting EARL news!

  • The EARL Loyalty is not available at Airport sites or Marvel Stadium.

  • Download the EARL App from the App Store or get it on Google Play today. Register your details & away you go!

  • You can pre-load EARL Cash or see one of our lovely team members in-store for help. 

    However, each time you reach 500 Loyalty points, your EARL Cash balance will automatically increase by $5, then you can start earning more points & get your EARL Cash balance building up!

  • The personal information you supply will be used periodically, in a responsible manner, to inform you of special offers, new menus & exciting news via email.  We promise to never share your information with a third party. You can read our full privacy policy here.

  • SCAN your unique barcode in-store to record transactions & earn points. You can also check your Loyalty points & EARL Cash balances here.

    OFFERS See special offers available to you as our Loyalty family member.

    ORDER or collection ASAP or schedule ahead, pre-pay & swoop past to collect. No waiting, no missing out, no hassle & earn Loyalty points to boot.

  • Coffee & hot beverages earn 10 points per dollar spent. You earn 5 points per dollar spent on everything else.

    In cases of a half point earnt, it will be rounded up to the nearest full number. ie. an EARL brownie is $4.5 which equates to 22.5 points, but you will get 23 points.

  • Once you earn 500 Royalty points they convert to EARL Cash. You don’t need to do anything, just watch the points stack up with every dollar spent, then watch them magically transform into EARL Cash. 
    Please note the conversion will be triggered by your next transaction.

    You can view your balances on the landing page in the App.

  • No, there is no limit on how many points you can earn with EARL Loyalty over time. But at any given time you won’t be able to see much more than 500 points in your account, as once they go over 500 they’re converted to EARL Cash. The conversion will be triggered by your next transaction. 

  • EARL Loyalty is a store-based system, so it’s not possible to earn points for dollars spent on catering.